In the third stage of The Innovator’s Method, we are focused on defining our solution. By this we mean defining our solution’s value proposition, which describes how we add value to our clients. After having this, performing an initial validation with potential customers, and mapping the solution functionalities, we are ready to prototype a Minimum Awesome Product, which visually illustrates our solution’s critical features.
After gathering relevant insights in the first stage of The Innovator’s Method, it’s time to move on to the second stage of this process: Problem. At this point, our main goal is to discover the jobs-to-be-done. This means focusing on finding the customer’s pains and needs, and understanding what are the tasks and activities a user needs to perform to achieve a certain goal. In the end, the expected outcome is to define a problem statement or design challenge, after synthesising all the observations from your potential users.
Insight is the first stage of The Innovator’s Method. The main goal of this stage is to gather relevant insights by looking at the world around you, identifying issues and problems, understanding why they are happening, and questioning during the entire process.