We’re starting this article with a story about a business that was under a high uncertainty and market pressure. Due to this, they radically changed the way they approached innovation and product development by adopting The Innovator’s Method.
Intuit is a company that sells financial, accounting and tax software for small businesses, accountants and individuals. Although they started spending more time with customers, redesigning and improving products, the results were disappointing. The traditional way of managing innovation and the firm itself failed.
Soon they realized other successful companies offered products that delighted customers since they solved a problem those customers were not even aware they had. That’s why they decided to create a training program called Design for Delight (D4D) in order to transform Intuit into a design-driven innovation firm.
At first, Intuit’s professionals did not embrace this new way of working, but after understanding the importance of design thinking, lean experimentation and hypothesis testing by participating in “lean workshops”, employees were ready to conquer the market. They created small teams that behaved like startup teams, developing new products through specific processes.
These techniques, aimed at creating and validating ideas, are combined in the book: The Innovator’s Method.
It is composed by four stages and has the intent of solving high-uncertainty problems and turning insight into successful innovations:
On the following 4 weeks, we will share more about these four stages, including strategies and tools that can help you identify a real problem or need in the market, prototype, validate and take it to the market.
Dare to start you up.